At the core of the brand identity is a strong emblem, reflecting the client’s extensive global experience. Drawing inspiration from heritage brands, the emblem communicates reliability, reputation, and quality. The logo modernizes the classic heritage badge style, featuring bold, structured lines and a thick outer band. Paired with a bold sans-serif typeface, these elements reinforce a sense of strength and dependability while maintaining a contemporary, industry-leading look.

The color palette is primarily red and blue—shades commonly associated with safety and emergency services. These colors have been brightened to create a dynamic, modern appearance while retaining their core associations with trust, reliability, and urgency. Complemented by off-white and black, the palette offers versatility, impact, and strong brand recognition.