This campaign was to encourage donations from the community, and allow donators to choose what area of Metro Arts their money was going to. The project was exciting to work on because the campaign still had to relate to the Metro Arts brand, but also stand out as something different to their usual communications.

The designs created, utilised large bold text to communicate the topic but also grab the reader’s attention, the colours used were all directly from the Metro Arts brand but applied as gradients which was a style that hadn’t been utilised before, this was to really indicate to viewers that this was something different from the normal communications.

A large element of this campaign was motion design, with moving text to draw in the viewer, these element can be viewed below. These designs were rolled out for a range of channels, which included print with flyers and posters for the venue, a video for the TV at the venue, EDM headers and email signatures for email marketing, as well as number of posts across social media platforms.