Outro is a personal branding endeavor that was created during my time at university. This project materializes as a high-fidelity music streaming service tailored for both web and mobile platforms. The conceptualization of its branding draws inspiration from the vibrant colours that emit from the back of a CD, seamlessly integrating this visual motif into the logo and overarching brand identity. The logo itself derives its design elements from the form and elements of transparent CD cases.

Given the paramount role of album art and artist imagery in shaping the user's experience and connection with the music, the primary objective was to develop a brand that communicates uniqueness while also possessing the flexibility to be subtly subdued. This approach avoids clashing with diverse artists' styles, mitigating any potential conflicts and fostering a seamless integration with the platform.